Course Description

Program Description Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry and focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development. Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek. According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years. Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management. Note: If a student applies for conditional acceptance but later decides to take their IELTS/TOEFL, they will need to reapply and submit a new application.

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